Bow down to Burberry and Bailey.

Burberry are set to become the first brand to host an actual global fashion show.

On 23rd February history will be in the making, the Burberry Prorsum WRTW show is scheduled to start at 4pm in the extensive courtyard of The Chelsea College of Art, but it is no longer exclusive to the specially invited VIP's of the fashion world.

The show will be streamed simultaneously in 3D at events in New York, Tokyo, Los Angeles, and Dubai, ensuring that the fickle world of fashion is in fact, right at the very cutting edge of technology along with all the best [so the Oscar nominations suggest] film directors.

Christopher Bailey, the source of this ingenius plot for world domination said: "This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.''

If the show is anywhere as near as spellbinding as the last two collections, then there shall be some open mouths worldwide at the debuting of Burberry's AW10 collection for the ladies.

For all you Galliano groupies.

“It’s not just the girl’s that want to party, and be able to pepper their wardrobe with urban essentials, the boys want this option too.” Immortal words spoken by the original wild child of fashion - John Galliano has added another line to extensive portfolio: Galliano Groupie, a brand, spanking, new menswear line from the infamous Galliano and Itteriere SpA.

The collection is inspired by the designers younger days as a fashion junkie void of any disposable income, it bridges the gap between high fashion and high street, putting cutting edge looks together in a haphazard style and with more maestro friendly prices, as opposed to the American Express platinum card that is usually needed.

The debut collection christened 'Picnic at Hanging Rock' , displays an erratic fusion of classic menswear staples such as parkas, blazers and grand dad shirts but worn in a tousled negligence. Ensembles put on to impress peers rather than parents: baggy trousers are distressed to the point of destruction, with bleach scarring the original fabric and turn ups indicating that these trousers could easily drown your feet if left to their original cut.

A classic autumnal palette is displayed with deep ochres, dreery greys, fern greens, and dramatic burgundy's contrasting beautifullyl together to create a harmonious winter look. The altogether silhouette is something remeniscent of the 90's London party scene but with multiple layers and a prominent hint of Galliano's own distinct style, perfect for all who admire his quirky look.

Not so much conformity as controversy, the perfect anecdote to an austere economy.

Galliano Groupie will be available from Fall 2010.

B Store Autumn/Winter 2010 Preview

Here's a grand preview of B Store's Aw10 footwear collection. From the small peek it looks like they have stayed with their iconic shapes, and the crepe sole is here to stay! Also reminding us that London fashion week is only weeks away. Last Season, B Store was inspired by the movie "the Graduate" and managed classic Americana sportswear of the runway.

Always exciting to see what's in store for this season, but one thing is for sure you can count on it to be classical with a twist.

Contributing Editor - NJD

David Shrigley's film for Pringle

The shows keep going on in Milan. The lights, the music, the people, all exciting yet all the same. One has to look for the little things that make a difference. So, when Pringle of Scotland's Autumn/Winter 2010 menswear show started with this clever video made by artist David Shrigley, it was a no brainer to be a favorite among the industry. This is Shrigley's first Milan debut, who also designed a t-shirt line last year for the brand.

7thMan is looking forward to see what will come next.

Contributing Editor - NJD

MISTER PAUL & JOE

Yes, that's right. PAUL & JOE are reinforcing their menswear market with this new [and welcome] addition to their ranks.

Mister PAUL & JOE is dedicated to fulfilling the highest requirements for infinite quality, class and precision. Exrtacting their influence from the avant garde elegance infused into the St Germain District of Paris throughout the 50's and 60's.

The alternatively chic way of life infused into the area by the inhabiting artists, writers and musicians. The collection will consist of articulate classics, dedicated to masterful cuts whilst using the most prestigious fabrics and finishes.

7th Man readers, being the refined, stylish and effortlessly chic cluster of individuals that we are, will be utterly enchanted when this collection is bestowed upon us, or so Mister PAUL & JOE predicts.

Personally, I am enthralled.. The line will be presented to the press for the first time to press, this Friday, 22nd January in Paris.

Stay tuned for what promises to be a fruitful addition to the menswear collective.

http://www.paulandjoe.com

Moschino pay homage to heritage for AW 10/11

In stark contrast to Burberry's sombre colour story, Moschino's fashion depiction of Autumn 2010 leading us perilously into 2011 is a vibrant affair, like two contrasting jigsaw puzzles wedged together on a whim, yet managing to pull the look off both elegantly and effortlessly.

The looks offer up a fusion of robust British fabrics and ,contrasted with flamboyant Italian imagery: A nylon parka emblazoned with Central Station, and a smoking jacket depicting a snow covered Solari Park, exemplify the most flamboyant of these milanese celebratory pieces.

The essential theme is key classics updated with a playful patriotism, but don't let that make you think only an Italian can wear this collection with pride.

The shapes are reminiscent of the late 50's 'Teddy Boys' and developing [before our very eyes] into the infamous mods.

The very best details include rolled up trousers, drawing the eye to mixed fabric brogues and patchwork high tops, innovative reworking of biker jackets and parkas, and the simplistic addition of zips to chunky knitwear and svelte sartorial pieces to create a look which is both retro and modern, but infinitely quirky and wearable.

2010/11 is shaping up to be a grand affair for menswear, thank you Moschino.

www.moschino.com

The futures soft, the future is shearling?

So, if, like me-you were glued to your computer screen watching mal-coordinated, beautiful boys stroll down Christopher Bailer's Milan catwalk, you must have some opinions on the predictions of what we shall all be adorned with next winter. If you weren't watching then here: http://live.burberry.com/ have a little look.

If we are to take Burberry literally, the palette will be a wintry one: slate greys merging with softer shades of this cheerful colour, airforce blue, military green, deep browns, thick creams and sublte hues of blue, gold looks to be their pop colour of choice and heritage military is an absolulute MUST.

Fabrics: it is suggested that we ought to contrast our soft leathers with thick shearling, whether has a soft interior or as an all over covering. [not practical, but simply GORGE]. Th detailing was definately one to watch: double collars, gold fastenings and button detailing on the backs of coats, multi buttoned coats, feminine boots and man bags.

The collection lacked sartorial, which i think could have been predicted due to Bailey's recently emphasised penchant for younger, slimmer, scruffier boys.

But what do you think? Will you follow it? Will you wear it? Is Burberry as a big a titan in menswear as they proved to be in womenswear last season?

I adore Burberry, but the menswear should return to England.