More than just your average boutique, Soho's Machine-A is also a gallery space that showcases emerging creatives from every corner of the art world. Having been the scene of an eclectic mix of innovative and provocative installations and window displays over the past number of months, the store has well and truly asserted its position as the epicentre for revealing the most-cutting edge young design talent the capital has to offer.
Its latest foray is courtesy of Millie Cockton, a young designer who may have only just begun her BA degree at the London College of Fashion and yet has already made quite an impression on the fashion world. With past creations that evoke notions of Shakespearean grandeur, her elaborate designs have already featured on the pages of multiple international publications as well as having sparked the interest of major figures within the industry such as famed photographer, Tim Walker. This season Cockton has reworked the androgynous unisex character of past collections and transferred that same aesthetic into a new menswear focus. In celebration of her new collection, her window installation at Machine-A plays on stereotypes of masculinity and ideologies within testosterone fuelled combat sports. The installation includes full-scale illustrations by Stefan Schwartzman, another young rising talent, who has previously worked in collaboration with Charlie Le Mindu at SHOWStudio. Currently studying at Central St. Martins, American born Schwartzman brings his trademark pop inspired graffiti-esque illustrative style to Machine-A, paying homage to Finnish artist Touko Laaksonen with a series of sexually exaggerated characters presenting a view of the idealized male form.
Be sure to check it out.