Today, 7th Man had the pleasure of attending an exclusive press breakfast at Joe and Co. based in the heart of London's Soho. Joe Mills, the man behind the renowned salon The Lounge Soho, launched his new enterprise a mere six weeks ago and already has attracted a vast clientele to his books. "With the success of The Lounge Soho behind me, it became a dream to open a unique modern Barbershop as an alternative to the stuffy, mahogany clad Mayfair establishments", says Joe of his flourishing new business. Indeed with a stylish, contemporary interior, Joe and Co. is refreshing take on the classic barbershops of late.
Designed by London based studio Hyperkit, the interiors were built on a collaged aesthetic which incorporates a combination of materials and textures being used in a straight-forward and fully-functional manner. The result is a stylized affair of contemporary English Oak shelving laden with luxurious grooming products from D.R. Harris, carefully considered bespoke furniture lining the floor and a chic colour scheme of blue, yellow and white that is a modern reinterpretation of the classic red and white candy striped pole of old-school barbershops.
"I really wanted to combine the nostalgia of the barbershop with a current twist and to offer services that men still like to experience", explains Joe before adding "I want to provide this in a much more relaxed environment, performed by stylists with the highest level of training". Indeed with a hand-picked team of specialist men's hair stylists poised and ready with their clippers on hand, customers are invited to sit back and relax as the team get to work on whatever treatment you might require, be it a simple haircut or a traditional wet shave.
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