Throughout the day, visitors were invited within the the hallowed doors of The Row's most revered tailors for an exclusive peek at their tailoring process. Besides the intriguing tours, visitors were given the opportunity to learn more about how wool is used by the great British mills, such as Fox Brothers and Dormeuil, to inspire the world-class bespoke tailors of Savile Row. What's more, a deeper insight was revealed to the public about the qualities of wool and why it is appreciated as a sustainable, natural fibre. With Savile Row Field Day, the versatility and sustainability of wool is championed in order to support the rural farmers and help keep this wonderful resource utilised to the full within the fashion and tailoring industry.
David Coleridge, Managing Director, Huntsman: "Wool is at the very heart of what we produce on Savile Row. Good quality wool ensures the very best tailoring. It lends itself perfectly to every occasion and almost every permutation. It is comfortable and moves and breathes fantastically. It represents over 90% of what we produce (at Huntsman), demonstrating the trust, confidence and spectrum of choice our customers have in selecting".