The Hottest Campaigns for Spring/Summer 2011

Prada S/S'11 by Willy Vanderperre

Dior Homme S/S'11 by Karl Lagerfeld

Most brands spend a fortune creating the most perfect campaign that would appeal to their audience and also attract new customers.So we thought it would be appropriate to show you the hottest campaigns for this coming season,Spring/Summer 2011 just a few days before the A/W 2011/12 shows take over everyone's radar.

Photographers Mert & Marcus and Willy Vanderperre take the lead this year having shot more than 3 major ad campaigns each including Givenchy,Loewe,Gucci,Lacoste,Dsquared and Jil Sander, Dior Homme film & Prada respectively.

Kris Van Assche, Dior Homme's creative director allowed Karl Lagerfeld to grant his photographic magic on the Dior campaign, Mario Testino enchanted Burberry and Michael Kors and Katie Grand of L.O.V.E magazine and Louis Vuitton collaborated with Dean and Dan aka Dsquared to create the sexiest and most provocative ad for this season.

Have a look at more amazing S/S'11 campaigns including Chanel,Lanvin and Calvin Klein just after the jump!

By Andreas Menelaou Features Assistant

Gucci Get 3D

With the onslaught of 3D films currently infiltrating the cinema screens, this is definitely one trend that won't be going out of fashion any time soon. Realising a niche in the market whereby 3D glasses are now a massively ubiquitous form of eye wear yet highly unflattering, Italian fashion powerhouse Gucci have taken the cardboard glasses and wiry frames of late and transformed them into sleek and sophisticated designer shades.

The new Gucci 3D glasses feature "optically-correct" 6-base curved lenses, which should decrease or "virtually eliminate" the crosstalk from the screen to your eyes making your movie as clear and enjoyable as possible. Sporting a retro, 80's look design, Frida Giannini's brand new offering also incorporates a mirror coating that allows wearers to look at themselves in a mirror without distortion. Shades to be worn in darkness? Allows a clearer view to check yourself out? Kanye West shall no doubt be queuing up for a pair this season...

New Digital Gucci Flagship

Since it first launched its online store back in 2002, Gucci's digital boutique has become the number one shopping destination, attracting more than 2.5 million unique visitors every month. This week however, Gucci has upped the ante with the launch of their brand new digital flagship store. After eighteen months of an architectural revamp under the direction of Gucci Creative Director Frida Giannini, the new retail experience proves that full advantage has been made of the most innovative technologies available today. Integrating rich content, shopping and social networking, the site aims to replicate the retail experience that one would have when entering one of Gucci's signature flagship stores in Rome, Tokyo, New York, London or Shanghai.

So why not head over to GUCCI.COM and check out the ultimate online shopping experience!