Wednesday, 1 December 2010

Get Customising!

Who knew the humble pair of glasses could be so multifaceted? First the slew of designer 3D specs infiltrated the market with Gucci's sleek offering spear-heading a new take on traditional eye-wear.

Now Prada has followed suit with an innovative approach when it comes to designing glasses. Prada Private is a new line introduced whereby personalisation has been taken one step further. Prospective purchasers of these sophisticated styles are given the opportunity to select from a variety of letters, numbers and symbols in order to transform their new glasses. Using a brand-new patented engineering mechanism, the arms of the glasses can be removed and personalised by clipping in desired inserts.

The line offers a chic colour choice of either black, white or tortoiseshell and shall be launched internationally in Prada Boutiques on December 2nd.

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