Fred Perry is somewhat of a British institution. A label which consistently retains its unique roots in the history of fashion and music, each season produces a line of iconic products that seamlessly blends classic stylings with a contemporary twist.
The Laurel Wreath Collection by Fred Perry truly represents this updated heritage look, with the Spring/Summer 11 collection bringing to the fore a decidedly preppy 1950's feel. Slim-line silhouettes stay true to the original Fred Perry style, with a selection of straight-leg tailored trousers featuring throughout. Rouleaux loop collar shirts, the classic Fred Perry shirt and the new flat-hem Stuart tartan-lined Harrington are worn buttoned up and either tucked in or neatly positioned at the waist, creating ove all a look that is as sharp as it is polished.
The colour palette meanwhile is considerably understated as combines sartorial neutrals with washed out shades, revealed either in bold colour-blocking or in clean checks or tartans.
Key looks from the collection are perhaps a modern reworking of the classic saddle shoe- The Empire, teamed with double adjustable slacks, a luxe leather bag and a 1950's style tennis bomber revitalized for 2011. However, the iconic Fred Perry Polo brandishing the label's trademark motif is one look that will certainly never go out of season.
Don't forget, the Fred Perry Heritage Stories Competition is still in full swing. For a chance to win £5000 in this unique photography competition and to check out the submissions so far, Click Here.