Friday, 3 September 2010

Role Change


British designer Paul Smith has always been a bit of cycling enthusiast. So much so, it led him to come on-board as a sponsor of  the Rapha Condor Cycling Time back in 2009. Since then Smith has had a close relationship with the team and in celebration of this, they have created this beautifully shot short film. Depicting Smith donning cycling gear while the team favour a collection of Smith's suits, the striking ensemble are shown spiraling around a Manchester velodrome. Ultimtaely, the iconic black and white film once again proves the collision between the fashion/music/film/sport genres can truly be a thing of beauty.

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