New for Autumn/Winter 10 comes the expansion of Levi's Men's Premium Footwear collection following the success of the line in previous seasons. Taking inspiration from the brand's quality craftsmanship and strong work-wear heritage, the collection focuses on the classic boot silhouette that has now become synonymous with Levi's.
The range- which exudes a certain sense of Americana which ties into the apparel line- features six iconic styles. With Levi's signature buttons and rivets, the traditional work boots-Hob Cap and Hob Monkey- are produced from painted and washed leather with brushed uppers to give them a classic rugged style.
A key look this season courtesy of Levi's is the Crepe Desert Boot. With a chunky side stitch and layered construction, the boots come complete with plain aged studs, simple heat embossed flying tabs and Levi's signature red lining.
Produced from premium nubuck, the traditional Forchelsea boot and Lebrog brogue styles are washed and dried slowly with brushed level uppers which give them a distinctive vintage softness. To complete the look, both styles are signed off with an embossed Levi's two horse logo.
Finally, to complement more formal attire, Levi's have created the Forankie Oxford Boot, featuring recycled tunit soles with a brass finishing. The timeless style also features a gently curved sole, the result of the washing process which gives the appearance the shoes have been worn over time. The over all branding is subtle, using self-embossing and stitching, reminiscent of the clothing features.
The collection is previewing in select retailers from July 2010 and will be available at Levi's newly re-crafted flagship store, ASOS and select Kurt Geiger stockists.
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