Friday, 13 August 2010

Hey, Hey, Happy Birthday!

2010 marks the 50th anniversary of iconic footwear label, Dr. Martens. From humble beginnings in the English midlands to an all out infiltration of the international high-fashion market; Dr. Martens has been the brand of choice for a multitude of social groups over the years.  Why not check out this video, detailing the history behind this British institution:



What's  more, in celebration of their anniversary, Dr. Martens. have asked ten artists to record their version of a cult classic track which represents the spirit of the people who have worn DM's over the past fifty years.  They have also asked ten directors to make videos for each of the tracks. 

Here's  The Duke Spirit cover of Sham 69's The Kids Are United. Be sure to check out the rest though, which you can find here.


Fancy owning a piece of DM history? Well get yourself over to the anniversary website, as Dr. Martens are offering you the chance to win one of 50 special pairs of 1460's which were made in their original factory in Wollaston, Northamptonshire. Closing date is the 25th of August, so get entering here.

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