Tuesday, 22 June 2010

Definately NOT just a label

Not Just A Label, the renowned global business directory for avant-garde designers are launching their first organic cotton collection tomorrow.

The collection is a by-product of a more than successful collaboration featuring NJAL and three designers: London based Japanese designer Aoi Kotsuhiroi, Patrick Mohr - one of Germany's most promising and influential design talents and Danish design duo Spon Diogo.

Three designs - one from each collaborative party feature in the SS10 collection. A 'nowhere' vest is Kotsuhiroi's offering, Mohr created a simplistic and powerful black and white t-shirt, whilst Spon Diogo used their graphic talents to create the 'ying yang' t-shirt, acting as the more flamboyant tee of the three.

All t-shirts are 100% organic, fairtrade cotton and feature no synthetic additions - hard to come by in this day and age!

All three are available from NJAL website from tomorrow and are priced at £55/65 euro


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