Sunday, 20 September 2009

Fairground Fun at Mulberry

The Mulberry SS'10 ladies shows took place earlier today at the prestigious Claridges Hotel. There were Salon-style presentations at 4 different time slots which allowed for a more intimate look at the collection in a more relaxed environment, and more flexible for the packed LFW schedule.
On arrival to the Claridges Ballroom, the entire space was transformed into a candy-colored fairground, complete with carousel horses, helium balloons, and candy apples on our seats!

The ready-to-wear collection featured cute lightweight summer dresses teamed with relaxed tomboy tailoring.
There were soft puff sleeve jackets and dresses, fitted tops and pleat front shorts. These were shown in large, over sized, abstract carousel horse/horse head and fuzzy florals prints, in a palette of vivid sun-bleached brights as well as more neutral tones:

There were also some super chic black pieces in satin back crepe with over sized bows on them, and the leather, fabric and gemstone embellishments in the final section of the show were fun and paid homage to the prom night corsage:

The classic Mulberry Biker jacket was updated this season in soft washed leather: in nude, butter, mushroom and black.
The Mulberry accessories remains strong for SS'10. The humble Moccasin has been transformed into a high heel bootie with suede fringing long enough to touch the ground! Long leather and suede fringing also featured on the handbags:

What made us smile especially were the Mulberry dog outfits worn by the pugs in the show - in logo coated canvas and denim:

It was a really sweet and optimistic show and we left the presentation with a warm smile on our faces.

(On a sad note though, Mulberry will no longer be doing Menswear after AW09.... we hope that this will change as the economy improved. The Mens accessories line will continue.)

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