Umbro X Peter Saville Limited Edition England

Legendary graphic designer Peter Saville of Factory Records fame has teamed up with Umbro to create two limited edition items to complete the new England home range. The new shirt and anthem jacket have been designed in reference to an increasingly diverse and modern version England. Made up of different interpretations of the classic St George's cross symbol, the pattern is displayed through the repetition of four different coloured crosses that are evocative of the basting stitches synonymous with bespoke tailoring.

Commenting on the new fabric design, Saville said: “Both the nation and the fans themselves are more diverse than ever before – whether that’s differences in politics, religion, ethnicity, fashions, music and art. The landscape of England has shifted dramatically over the past couple of decades and we are now one of the most culturally diverse nations in the world. Football is a language that everyone can relate to and the new England home kit provides the perfect canvas to reflect what England looks like today. The reality of modern England is expressed in this pattern as it reclaims the St George’s cross to positively represent our contemporary society.”

The new limited edition shirt and anthem jacket will be available from www.umbro.com from October 14th and will be priced at £69.99 for the shirt and £119.99 for the anthem jacket.

Marc Newson-Complementing Denim

Having made a name for itself as an innovator of cutting-edge denim design, Dutch label G-Star Raw has once again succeeded in the line of high-tech garment construction.

For Autumn/Winter 2010, designer Marc Newson has added to the G-Star line-up with a luxury-leisure range of casual sweats and jackets. Signature pieces from the three-part collection include a worker jacket and jeans in Japanese selvedge denim from the range’s base program of sweats; The Transformer Puffer Jacket from the vibrant, graphic intensive program; and from Marc’s Limited collection, the Cloud Jacket.

With bold colours and distinctive block graphic prints, the designs are simple yet sophisticated and in all, offer a  fresh approach to luxurious yet functional street wear:

For more, click here.

Q&A With Fernando Korpi

At 7TH MAN, we're rather partial to a bit of sportswear and have been positively salivating over Christopher Shannon’s A/W 10 look-book. However, Christopher Shannon isn’t the only one flying the flag for high-fashion sports attire this upcoming season as new kid on the block Fernando Korpi proves, if there is one thing this designer knows-it’s how to create one hell of a tracksuit.

Established in Finland in 2009, the label came together with the vision to create a collection of garments that were not only functional and of high quality, but expressed a certain unique individuality. For his A/W 10 collection, Korpi derived his inspiration from the iconic book entitled Gentleman-A Timeless Guide to Fashion which is an inclusive manual of classic and timeless dressing for the modern man in every situation. Consequently Korpi's collection consists not only of whimsical yet structured streetwear in bold splashes of primary colours, but is complimented by signature formal pieces of a rather more dandy disposition. The result is an eclectic ready-to-wear collection perfect for the new season.

How did the Fernanado Korpi label originate?
I'm graduating this spring as a fashion designer and am oriented towards menswear. Originally I became interested in fashion and clothes when I was about twenty when the hype around Cheap Monday was huge. This was a huge inspiration for me. My goal since the beginning of my studies has been creating my own label because it's the best way to get employed in this field - and in this country.

Have you always wanted to be a designer?
No, because before I started studying fashion design I wanted to become a professional soccer player!

Your A/W 10 collection features a number of sportswear pieces  juxtaposed with more formal attire.  Where do you see the position of sportswear in fashion developing in the future?
Sportswear is for everyone, so the commercial value is high. The line between sportswear and more formal wear is blurring: you can combine pieces from different outfits together. For example Jeremy Scott's collection for Adidas has brought sportswear closer to high-end streetwear.    

You cite Gentleman- A Timeless Guide to Fashion by Roetzel Bernhard  as inspiration for your collection.  What  essential  rules  do you think every man should follow when to comes to day-to-day dressing?
Dress to the occasion and feel comfortable in your outfit.

What else inspires you?
At the moment Wild West, Ranches, Cowboys, Rodeos, Hunting, Wildlife, Scandinavian nature, Camping, Sauna, Country life...

Are there any designers that you would like to work with? Does anyone influence/excite you in the fashion world today?
Yes! Jeremy Scott, Henrik Vibskov and Wood Wood label. 

What do we have to look forward to from the label in the future?
My upcoming spring / summer 2011 menswear collection and new online store, which will be opened in August 2010.

For more see www.fernandokorpi.com

Lacoste Summer Wear

Lacoste - the sports heritage - and now established fashion brand, pride themselves on being the first fashion company on identifying themselves with a visible logo.

Their crocodile emblem is internationally recognised and ubiquitous with the collections.

For the warmer months [which have turned up fashionably early this year] Lacoste have put together something a little special for their 'red' collection: with the use of pop art brights they have regenerised the polo shirt for 2010.

To go with the fantastic palette is a new 100% knitted polo which contradicts the more sporty polo's for which they are renowned, this sumptuosly soft shirt is available in a range of 'sunrise' colours - featuring graduated shades of dove grey, navy blue, strawberry and carrot.. tantalising if not tasty!

Lacoste are also supporting the 'Save your logo campaign' , as part of this campaign on May 22nd The International Day of Biodiversity will be celebrated with lacoste announcing a new initiative for the conservation and preservation of the crocodile, the animal they turned into a fashion heritage symbol!

Visit http://www.saveyourlogo.org/en/partners/lacoste for more information on Lacostes involvement.

Visit Lacostes website for some supporting imagery: http://www.lacoste.com