Friday, 15 April 2011


The event, which took place earlier this week on a 2000sqm sound stage at the Beijing Television Centre granded the audience and viewers with a spectacle that was truly breathtaking.

With a progressive technological approach, Burberry created an immense brand experience celebrating all things British and Burberry. The show that also celebrated the launch of the new 12,500 square foot flagship store in Beijing, took viewers through a magical choreographed four season weather journey that included life-size holograms of models and models transforming into snow.

“This global event in Beijing was a true expression of Burberry today bringing together all the elements of our multi faceted brand using the most innovative technology and the best of British music, connecting all our communities and celebrating this magnificent country with viewers all over the world.”
Christopher Bailey, Burberry Chief Creative Officer

To top it all off the event was attended by over 1000 guests including Burberry CEO Angela Ahrendts, British actors Sam Claflin and Douglas Booth as well as Maggie Cheung, Fan Bing Bing, Li Bing Bing, Won Bin, Chen Kun, Du Juan, Dou Xiao, Shang Wen Jie; Yan Ni; Jia Nai Liang, Rock Ji, Super VC, Philip Huang and VJ Zhu Zhu.

Click here to see the highlights from the show on video!

 By Andreas Menelaou Features Assistant

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