Monday, 21 March 2011

"Lot78 is...Bored" with a pop-up shop in Selfridges

Lot78, the London luxury outerwear company that is manufactured with very high-standards in the Veneto region of Italy will be launching their very own concept pop up space at Selfridges this April.

The brand that is known for their impossibly chic contemporary take on the classic leather jacket, created a clean and minimal space- in London's most fashion forward multi-brand shop-that will house the latest collection from the brand for Spring Summer 2011. Showcasing 7 new styles of leather jackets with a particular focus on quilted styles- the ‘Jamie ‘ and new collar shapes-the ‘Liam’, with its flattering zip front funnel neck, a new range of lux nylon jackets, the brand will also inttroduce their first pair of chinos for guys.

The project entitled 'Lot78 is...Bored', will give the chance to customers and brand enthusiasts to interact and be actively involved with the brand's creative process. This intentional play on words relates to a simple grey blank board which the general public can customize. The boards will appear across London for an exchange of thoughts, opinions and general fun to be exhibited within the pop up shop. How amazing is that?

Will you guys visit the  pop-up space in Selfridges?

We think you should but if you can't, don't worry.7thMan will be there and we'll take lots of pictures from the carefully curated space and the Lot78 products for you to enjoy!

See more products from Lot78 after the jump!

By Andreas Menelaou Features Assistant

1 comment:

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