Tuesday, 8 February 2011

Centre Commercial by VEJA

What are you doing to protect the environment?Do you still go out and buy the same old high-street products that are mass-produced and harm the world we live in, in all kind of aspects - including visually?

VEJA the French footwear and accessories brand has been built on 3 purposes,using ecological input, fairtrade cotton and latex and most importantly respecting the worker's dignity.On top of that every season they manage to lash out stylish and wearable collections that are on-trend and never dissappoint!

They are not just producing ecological products for the sake of it,VEJA founders tend to initiate projects to raise awareness for what they believe in.For their latest project CentreCommercial, they combined fashion with social commitment and artistic projects with environmental concerns, establishing a space infused by all these varied influences.

CentreCommercial offers a selection of second-hand bicycles,vintage furniture, art-works but also pieces from several established fashion labels from Great Britain, France and Denmark including VEJA, Gloverall, Knowledge Cotton Apparel and St.James for both men and women.

What is so fantastic is that VEJA managed to interpret their own ideas through all the products that are sourced for this project.The clothes & accessories combine local know-how and ecological materials,the furniture are from actual antique dealers and the bicycles are collected and restored by the social association Ateliers Sans Frontières (ASF).

"Centre Commercial wants to slow down the rhyme of our fast-paced society. Reminiscent in the ways of our grand parents, we favour know-how and continuity. Rather than offering mere products, we try to curate genuine projects."

Sebastien Kopp & Ghislain Morillion
Founders of Veja

Make sure you check it out if you are in Paris!Maybe next VEJA should do something similar in the UK!

Centre Commercial is located on 2 rue de Marseille ,75010, Paris, France!

By Andreas Menelaou Features Assistant

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