News broke out last week that Designer Marc Jacobs will be appearing in his own advertising for the first time, lying naked on a silver Mylar Bed - for his new fragrance Bang. Of course, causing immediately a love & hate reaction in the blogosphere. Many commented that Jacobs was being hypercritical after stating in the past, "There's a first-degree no-brainer definition of what's sexy, but the truth is, what I find more interesting is someone who is more introverted and interesting."-Comparing himself to Tom Ford. And, as we all know, there is no other designer of our time that possess sexuality than Mr. Ford. The other half said it is all in good fun. But, their was one designer who started the trend per se, one who dared to use a nude photograph of himself in 1971!
None other than Yves Saint Laurent, the iconic image, pictured left, was used for the first YSL eau de toilette for men, Pour homme, advertising campaign. The first time in fashion history that a perfume maker struck a pose for his own advertising campaign, the image also caused quite a stir at the time, as you can imagine.
The photograph which was taken by Jeanloup Sieff, will go on auction in Paris on June 30. Which is part of an upcoming sale of more than 60 photographs taken by Sieff. For more information on the sale visit Christies, which is where it will take place.
MARC JACOBS' BANG, will be released on July 30 at Bloomingdale's and Marc Jacobs stores.
Expect to see the campaign for September, in selected Fall publication issues.