Wednesday, 24 March 2010

Underwear should be outerwear

Next winter you'll have to resist the temptation of belting your trousers below your underwear, as he house of Alexander McQueen expands their vast reach into your underwear draw.

Yes, AW10 will see the launch of a brand new collection of Alexander McQueen underwear, comprising of sleepwear, fashion, basics and lounge wear.

The collection features iconic patterns from the late, great Alexander and will renew their designs as trends come and go to stay as relevant to fashion as is ultimately possible.

The sleepwear is inspired by the sartorial geniuses of Savile Row, including luxury fabrics in opulent shades, contrasted with McQueen's, now infamous, skull print. Amazing no?

The collection will be available online and in stores from June 2010, and will be kick started with a limited edition red charity boxer, a contrasting waistband adds a highly needed element of branding. All percentage of all proceeds will go to AIDS charities around the world including the Terrence Higgins Trust and Lila, who said fashion didn't have a conscience?!

And next Summer will this venture expand even further into mens swimwear, 7th Man can hardly wait.

Prices start from £35.

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