Issue 2 Launch Party!

On Wednesday, we launched issue two of 7th Man with a spectacular soirée at The Cuckoo Club. It was an amazing night and we'd like to thank everyone who came. Check out the photos from the night!

We would also like say a huge thank you L'Oréal Hommeto all our sponsors Balkan Vodka, Hapsburg Absinthe, Conquering Lion Jamaica Gold Overproof Rum and courtesy of Wine and Spirit International, L'Oréal Homme, Guyliner, Pevonia, Lyle and Scott, Hom, Tatty Devine, Jas M.B and Marvis.

Hello Mister Smith

Launched as part of the Hedonism Collective during this season's LFW, Mister Smith is a diffusion line from luxury couture label J. Smith Esquire. The collection, which shall also be up for sale alongside its mother brand at Milan and Paris Fashion Weeks, consists of two ready to wear pieces. The hats, one for him and one for her, are sleek and sophisticated cut-out head pieces available in lush, colourful leather.

What makes these pieces stand out is the fact that they are tailored to adapt to the owner's specific head shape by using a clever moulding process. Firstly, you submerge your flattened cap in luke warm water until the leather becomes soft and supple, then pat it dry. Then you position it on you head and adjust until the hat becomes comfortable and has been moulded into a style that suits. Once happy with the shape, remove the hat and leave to dry as to preserve your ideal shape. The hat can then easily be flattened again for travel purposes while still retaining its moulded shape for whenever you decide to wear it again. Functional and stylish!

Lacoste For Peanuts!

To mark the 60th anniversary of the much-loved comic Peanuts, the quirky little characters have teamed up with French luxury label Lacoste to create a line of limited edition polo tees which sees Snoopy and Co. incorporated into the brand's iconic crocodile logo.

Peanuts, which has become somewhat of a social institution since it first launched in 1950, has now graced the pages of more than 2,200 newspapers worldwide and has furthermore spawned television specials, remastered DVDs, featured on stage, in hundreds of books and of course, on the Internet. The have also inspired every kind of consumer product from t-shirts to toothbrushes.

The latest collaboration with Lacoste is a undoubtedly a perfect fit, with the lovable cartoon characters tying into the playful retro-vibe that the Lacoste brand embodies.

The Polos shall be available to buy exclusively at Dover Street Market from tomorrow.

One For The (dis)Guys

Guyliner, the original grooming brand for men will be launching on October 14th in leading high street fashion retailer, River Island. While make-up for men may not be every man's cup of tea, Guyliner has bared this in mind when producing their range of cosmetics which aim to subtly enhance men's appearances by giving them "the confidence to be who they want to be".

Noticing a niche in this specific market, River Island have decided to stock three of Guyliner's core products based on just how effective, easy to use and practical these products are. From mid-October, customers will be lining-up to purchase the likes of the original Guyliner Kohl Pencil, a versatile eye definer, Disguys, a slim 'twist up stick' concealer which was specifically formulated in Switzerland to cover-up pesky spots and finally, Guyliner's Mascara, a discreet clear gel that separates, conditions and defines lashes and keeps unruly brows in place.

As collaborations go, the River Island and Guyliner one most definitely shall pave the way for the cosmetic market opening up to the discerning, style conscious British male consumer.