We did save the best for last!
Burberry showed its Burberry Prorsum Menswear Autumn Winter 2011 collection in Milan, after which the collection was made available for instant purchase using new innovative technology on Burberry.com.
Guests at the show in Milan included Burberry Chief Executive Angela Ahrendts, British model Cara Delevingne (who features in the brand’s Spring Summer 2011 ad campaign), Burberry Acoustic musicians George Craig (One Night Only), Johnny Borrell (Razorlight) and Johnny Flynn, actor Douglas Booth and Isaac Ferry all of whom wore Burberry.
The show was streamed on Burberry.com live from the show space using new technology to enhance the viewing and instant purchase experience, as well as on over 180 online sites globally. An on-demand version of the live stream is available on burberry.com
The Burberry Weather boys shashayed down the runway sporting oversize sculptural outerwear,blanket wool coats in buffalo check,quilted blousons, cashmere and cable knitwear and pleated trousers with elasticised waist.The collection was very British with heritage and rock influences blending perfectly whilst colours moved into more primal shades black and dark charcoal but there was also the necessary hint of vibrancy ,as anyone would expect from Christopher Bailey's designs,that resulted in combinations of bright royal blue,honey and red.
Immediately after the show, visitors to the site were able to order outerwear and bags from the collection using instant messaging functionality to receive immediate product information and place an order ('Click to Chat') or by clicking for an instant call back by a Burberry salesperson to place an order ('Click to Call').