© Copyright Burberry/Testino
Burberry Prorsum, the Autumn / Winter 2011 menswear collection, will be available to purchase immediately following the show through "Runway to Reality" , a concept developed by the brand.
This will be the fifth time Burberry is offering its collection from the runway immediately after the show.Customers will be able to order outerwear and bags from the collection on burberry.com, through the brand's newly developed innovative 24 hour Click-to-Call or Click to Chat functionality offering the ultimate luxury, personalised Burberry customer experience.
For a massive Burberry fan like us, this cleverly created amazing platfor will allows everyone to place their order the minute the show comes to an end on Saturday 15 January.But don't worry, if by any chance you miss the show, the service will be available until Sunday 23 January 2011.
This will be a massive opportunity for every Burberry customer as the full Burberry Prorsum Autumn Winter 2011 menswear collection, will not be available in retail stores and online until July 2011.So you can rock your Burberry products exclusivily for 6 whole months!
Burberry will be streaming its Burberry Prorsum Autumn Winter 2011 menswear show live from Milan, on Saturday 15 January from 5PM (Milan time).Viewers all over world will be able to watch the show live at the Burberry.com, on iPads and iPhones and through global online news, blogs, technology and fashion websites marking the 6th season that Burberry livestreams its own show.
© Copyright Burberry
By Andreas Menelaou Features Assistant
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