After the unrivalled success of "Fashions Night Out" during A/W fashion weeks in London, Paris, Milan and New York, Vogue.com have launched a new initiative for those who would rather shop from the comfort of their own home rather than battle through the masses for a bargain!
From 5pm on November 1st your favourite designer websites will be offering online discounts for one and all for "Fashions Night In". Not only will you be securing the best deal possible on that camel coat/ those leather boots or that little gem that you've had your eye on for some time, but you will be aiding a very worthy cause. KidsCompany provides valuable support and help to over 14,000 vulnerable inner-city children across London. Founded by Camila Batmanghelidjh in 1996 and has gone from strength to strength since, having been awarded the "Child Poverty Champion" by the End Child Poverty Project this year. KidsCompany is the chosen charity that will benefit from Fashions Night In so get spending!
Websites associated with this wonderful project include luxury etailers including Brownsfashion.com, Matchesfashion.com and Net-a-porter.com amongst others, who will be each offering fantastic discounts, freebies and donations of sales to KidsCo. It appears that staying in really is the new going out!
Words by Ann McLaughlin