Tuesday, 31 August 2010

The Unexpected Label


Georgie and Alex Cleary never intended to create a clothing label.  In fact, their penchant for designing t-shirts started off just as teenage past-time. However when their friends became firm fans and the demand started to soar, the brother and sister design duo decided to launch their own line. And so Alpha60 was born.

Needless to say, the label is unconventional to say the least. After all, their background most definitely did not include long arduous hours at fashion school (Georgie studied graphic design while Alex's first career was as an aircraft engineer). This perhaps lends itself to the fresh approach to the label.  With a tag-line "Sophisticated Quirk",  Alpha60's collection consists of classic garments reworked with a darker edge.

They cite their muse to be the lovechild of Maya Deren and Vinz from one of the films that has influenced their most recent collection, La Haine.

For more, click here.

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