Even though the i pad [in terms of age] is still a fledgling in the technology world, 2 million have been sold in just under 2 weeks, so naturally, the fashion industry have offered some of their industrious support to this super hero of chic gadgets.
You can now protect your awkwardly sized pad in a cover specifically designed by Frida Giannini - the creative director herself - for the Apple i pads.
They are available in either sumptious black leather or robust neoprene rubber: both protecting and enhancing the worth of an i pad.
Perhaps worth starting the colossal queues all over again?
Lucy Swan, London Correspondent.