Paul Smith - the quintessence of British menswear charm - has collaborated with Evian of bottled water fame.
His trademark multicoloured stripes envelope the neck of the bottle, imprinted there by organic ink of course, integrating a flash of colour to entertain you whilst you hydrate.
These limited edition bottles are being sold up until Christmas, check the website to find a stockist near you.
www.paulsmith.co.uk
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