Last Wednesday, Brioni held an exclusive event at its Bruton Street store in London to launch the new limited edition mens fragrance "Brioni" - the first fragrance since 1958.
This event was hosted by the CEO of Brioni, Andrea Perrone, grandson of co-founder Gaetano Savini, together with rock star and style icon Bryan Ferry.
In the 1950s, the brand introduced a limited series of men's fragrances, which included the "Good Luck" eau-de-cologne to celebrate the chic and innovative elegance of the period.
In celebration of the 65th anniversary of the house of Brioni, this new men's fragrance pays tribute to the rich history of La Dolce Vite.
In keeping with the brands philosophy "To Be One of a Kind", "Brioni" will also be available as a limited edition fragrance, and will be available exclusively at the Brioni stores as well as Harrods from this week:
100ml 'spray' bottle - £250
300ml 'splash' bottle - £520
300ml 'splash' bottle - £520
(Did you know that Brioni has been the official outfitter of James Bond up until "The Quantum of Solace"?)
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