Wednesday, 16 March 2011

FIRST LOOK : adidas is all in -- : 120 Edition



"Heart over head. Inclusion over ego. United by passion, we go all in. Go all in"

Adidas have just released their latest ad installment, shot by Romain Gavras, entitled 'adidas: All In' and as you'd expect the video is an amazingly intense edited celebrity extravaganza.Staying true to their raw film & sound manipulation, the 120 second short 'film' features stars in the likes of singer Katy Perry, designer Jeremy Scott, the Chicago Bulls and Argentine footballer Lionel Messi.

Music is "Civilization" from the new album from Justice

Video courtesy of adidas

By Andreas Menelaou Features Assistant

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