Wednesday, 9 March 2011

7thMAN Designer to watch: Frater Clothing s/s'11

Frater Clothing S/S 2011 from Frater on Vimeo.

New menswear brand Frater designed by 21 year old Michael Brown manages to combine the best of both worlds, excellent quality and affordable price point. The collection is made up of printed tees, hooded short-sleeve jumpers, denim shirts and functional jackets that are definitely wearable, effortlessly cool and adaptable.

What more could a guy want ?

To introduce his Spring/Summer 2011 collection Brown worked with Slow Motion who shot a film set to a soundtrack of the LA band Ritualz.The film sees each piece in the line captured on models moving through the air in slow motion - made possible by the Redlake camera which shoots at 8,000 frames per second.

Through using this new technology, Frater hopes to bring consumers a new way of viewing the collection and its intricacies - creating a more intimate way for the viewer to connect with the collection. 

By Andreas Menelaou Features Assistant

1 comment:

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