Burberry's Art of the Trench Platform asks you to participate

Burberry has released a platform, where everyone is encouraged to submit pictures of themselves wearing a Burberry trench coat of some sort. As all beginnings are difficult, the team around Christopher Bailey had commissioned Scott Schuman from The Satorialist to snap trench coat wearing individuals on his seemingly restless travels around the globe. One is able to press a "like" button, leave a comment or share pictures on social networking sites Twitter and Facebook or via E-mail to friends.

A very interesting concept, go check it out at artofthetrench.com and if you feel creative, put on your favourite trench coat, take a picture and submit it on the website.