The Hottest Campaigns for Spring/Summer 2011

Prada S/S'11 by Willy Vanderperre

Dior Homme S/S'11 by Karl Lagerfeld

Most brands spend a fortune creating the most perfect campaign that would appeal to their audience and also attract new customers.So we thought it would be appropriate to show you the hottest campaigns for this coming season,Spring/Summer 2011 just a few days before the A/W 2011/12 shows take over everyone's radar.

Photographers Mert & Marcus and Willy Vanderperre take the lead this year having shot more than 3 major ad campaigns each including Givenchy,Loewe,Gucci,Lacoste,Dsquared and Jil Sander, Dior Homme film & Prada respectively.

Kris Van Assche, Dior Homme's creative director allowed Karl Lagerfeld to grant his photographic magic on the Dior campaign, Mario Testino enchanted Burberry and Michael Kors and Katie Grand of L.O.V.E magazine and Louis Vuitton collaborated with Dean and Dan aka Dsquared to create the sexiest and most provocative ad for this season.

Have a look at more amazing S/S'11 campaigns including Chanel,Lanvin and Calvin Klein just after the jump!

By Andreas Menelaou Features Assistant

DIOR HOMME Film by Kris Van Assche

Could this be the short film of the year?

Creative Director of Dior Homme, Kris Van Assche has collaborated with Belgian photographer Willy Vanderperre to create an immaculately unpolished video, featuring his work for the fashion house's Spring/Summer 2011 collection.

The film, titled "The Time I Had Some Time Alone", features model Victor Nylander wearing Dior Homme signature pieces that express the craftmanship and aesthetic that designer Kris Van Assche cultured for the iconic fashion house.Van Assche is known for his rough destructuring of classic cuts and silhouettes and fierce embodiment of couture in comercial, ready-to-wear pieces.

The film marks the first venture of the power fashion brand in digital and new media, indicating that they are moving forward with time and appreciating the effect blogs and on-line media have, on contributing high fashion to the masses.

By Andreas Menelaou Features Assistant