The Givenchy A/W'11 Backpacks are sick!

Is it just me or did Riccardo Tisci up his game for this season ?Did he have a premonition that John Galliano would go AWOL and subconsciously designed his best collection yet ?

The Givenchy a/w'11 collections for both menswear and womenswear were probably the most stunning and seducing-ly innovate yet wearable collections from all the offerings that we've seen on the catwalk this show season!

The sexy ,up-tight, arrogant aesthetic transferred brilliantly through to the accessories with the chav-tastic all-over dog print taking center-stage and a fur covered backpack in both brown and black can lure anyone to the dark side!

Now the only question left to ask is' Will he take the reigns at DIOR ?'

By Andreas Menelaou Features Assistant

The Hottest Campaigns for Spring/Summer 2011

Prada S/S'11 by Willy Vanderperre

Dior Homme S/S'11 by Karl Lagerfeld

Most brands spend a fortune creating the most perfect campaign that would appeal to their audience and also attract new customers.So we thought it would be appropriate to show you the hottest campaigns for this coming season,Spring/Summer 2011 just a few days before the A/W 2011/12 shows take over everyone's radar.

Photographers Mert & Marcus and Willy Vanderperre take the lead this year having shot more than 3 major ad campaigns each including Givenchy,Loewe,Gucci,Lacoste,Dsquared and Jil Sander, Dior Homme film & Prada respectively.

Kris Van Assche, Dior Homme's creative director allowed Karl Lagerfeld to grant his photographic magic on the Dior campaign, Mario Testino enchanted Burberry and Michael Kors and Katie Grand of L.O.V.E magazine and Louis Vuitton collaborated with Dean and Dan aka Dsquared to create the sexiest and most provocative ad for this season.

Have a look at more amazing S/S'11 campaigns including Chanel,Lanvin and Calvin Klein just after the jump!

By Andreas Menelaou Features Assistant