Definately NOT just a label

Not Just A Label, the renowned global business directory for avant-garde designers are launching their first organic cotton collection tomorrow.

The collection is a by-product of a more than successful collaboration featuring NJAL and three designers: London based Japanese designer Aoi Kotsuhiroi, Patrick Mohr - one of Germany's most promising and influential design talents and Danish design duo Spon Diogo.

Three designs - one from each collaborative party feature in the SS10 collection. A 'nowhere' vest is Kotsuhiroi's offering, Mohr created a simplistic and powerful black and white t-shirt, whilst Spon Diogo used their graphic talents to create the 'ying yang' t-shirt, acting as the more flamboyant tee of the three.

All t-shirts are 100% organic, fairtrade cotton and feature no synthetic additions - hard to come by in this day and age!

All three are available from NJAL website from tomorrow and are priced at £55/65 euro

www.NOTJUSTALABEL.com

Selfridges Windows Spring 2010

If you haven't been to Selfridges yet this season, I am sure due to business circumstances like many of us, you will be in for a special treat. The shop windows have had a musical makeover with windows based on songs from Florence and The Machine, Dizze Rascal, Hot Chip, Empire of the Sun, Paloma Faith, The XX, and Marina And The Diamonds. The stores most ambitious project to date!

Passers-by will have the chance to guess the songs which inspired the other windows at the London and Manchester stores via Selfridges new website.

A closer look below at Hot Chip's window (by Pete Fowler) which is design after the 'I Feel Better' tune.

High Street Heritage

It is easily forgotten how influential the high streets of London are, what with all the flamboyant distractions hurled at us from all corners of the media and fashion industry, but really, mesnwear on the highstreet is at an all time boom.

Take for example Reiss: the infamous British retailer whose Market Place store I found myself in today. Their SS10 collection in it's entirety may not be eye catchingly dramatic, but look at the individual pieces and you are in for a credit friendly delight..

My favourites from their collection are the carrot trousers, so called because of their superbly tapered shape, and available in navy, a vintage shade of blue and a murky fawn. These trousers will take you all the way through spring and summer, and leave you looking dazzling and on trend in Autumn, as long as you pair with some handsome brogue boots and snazzy ankle attire.

And what a sublime coincidence - Reiss have a selection of silk mix socks which have subtly quirky patterns, which will neither offend your neighbour nor escape their notice.

There is also a rather enticing double breasted denim jacket, which injects both an AW10 and SS10 feel depending on what you team it with.

Their shoes are another strength: powder blue sueded brogues, camel brogues and canvas pumps, if your destined abroad this Summer then it really is time we embraced the premium highstreet and let it do our packing for us.