Is Jaeger the most hard-working British brand in the industry?

It seems that Jaeger is hitting all the right notes this coming Spring/Summer'11 season!

On top of unveiling their new suit silhouette and having already announed their plans to enter the Russian Market, the heritage brand has sealed the deal through a strategic partnership with JamilCo,one of Russia's leading luxury brand distributors.

Belinda Earl Jaeger's Group Chief Executive confirmed the news saying that they are delighted to be expanding into the Russian market with Jaeger London, along with Jaeger Black and Boutique by Jaeger collections. "The Russian market is dynamic and vibrant, and we look forward to attracting new customers to Jaeger."

In addition Jaeger is going all out and presenting the new trend-led series of outerwear and jackets that any fashion conscious individual can identify with!From the British made Jaeger by Jaeger trench to the navy three-quarter length technical jacket and the reversible Jaeger by Jaeger bomber jacket, the English brand looks set to finish off another year as one of the most successful heritage brands around.

By Andreas Menelaou Features Assistant

Queen awards accessories designer Beatrix Ong with MBE

Beatrix Ong, the global luxury accessories designer, has been bestowed the honour, Member of the Order of the British Empire (MBE) on Her Majesty The Queen's 2011 New Year's Honours List for services to the fashion industry.

Beatrix Ong, commented  “I feel delighted and humbled to be recognised for this honour. I love what I do, and this has come as such a lovely surprise and a wonderful start to the year!”

Beatrix Ong, now just 34 years old, launched her eponymous line in 2002 and was quickly credited as one of the Top 10 Leading Shoe Designers alongside Manolo Blahnik and Patrick Cox by The Independent. Ong has collaborated with Nike, customising the Nike iD Blazer Trainers, and Globe-Trotter, creating a luxury limited edition luggage range. In 2008, a stylish new menswear line, Ong London, was added to the portfolio.

2010 saw the opening of the new Beatrix Ong flagship boutique in Chelsea, the re-launch of Ong’s transactional website: www.beatrixong.com and an invitation to become an honorary liveryman of the Worshipful Company of Cordwainers (one of the City of London’s most historic and long-established livery companies), denoting Ong's achievements in the craft of footwear.

Beatrix Ong's luxurious accessories have been endorsed by some of the world's most celebrated stars including: Sienna Miller, Thandie Newton and Quentin Tarantino.

Congratulations!

Jaeger unveils their new suit silhouette

 Jaeger understands the importance of a fine silhouette, moreover it appreciates that a suit can make a man or a work hard-play hard kind of man.

For Spring/Summer 2011,the heritage brand’s key sartorial message is the refinement of silhouette across both suiting and shirting.

Stuart Stockdale, Jaeger's Design Director introduced to 7thMan their new, neater silhouette, and its attention to detail. “ From the suit proportion itself to each individual aspect, from lapel to shirt, collar and shoulder to trouser shape. This is designed to create a completely modern and contemporary suiting look” .

The new contemporary suit block is a modern update on Jaeger’s well known tailoring.From a slimmer jacket waist to sleek trousers with narrower and shorter hem and shirting with details that could compare to a made-to-measure allure,Jaeger’s new silhouette offering is definitely not just an afterthought.

Capturing the essence of their younger customer, the suits look sharp & stylish and can easily be transformed into a casual evening outfit!

By Andreas Menelaou Features Assistant

See more images of the suits after the jump