adidas SLVR goes on film for S/S'11

For Spring/Summer 2011, Adidas SLVR draws inspiration from prep classics for a collection of understated pieces in both neutral tones and bold strokes of primary color.

Being the ever innovative and active brand,adidas is showcasing their look of the season through moving imagery and a short film directed and edited by Theodore Stanley of New Mountain.

Styled by Jay Massacret, the stylist captured the graphic mood of the Spring/Summer collection in colour and black&white  looks of the season.

The world is moving faster,now you can move with it in adidas SLVR.

"Mimetic Desire" A short fashion film by Jason Last & Jaime Rubiano

If you consider yourself a fashion forward individual then you must've come accross some of the work of Jason Last.

Cienmatographer Jason Last has been credited with a lot of short fashion films, has worked with Maison Martin Margiela & Emanuel Ungaro and has also been the creative consultant behind Kanye West's film "Runaway".

Being one of the fashion industry's most sought after fashion filmmakers,Last worked with creative director Jaime Rubiano and together unleashed "Mimetic Desire", a very interesting short film that features superstar model Nicolas Ripoll in the same dark,aetherial and haunting style that made Jason Last an industry favorite!

Shot at Gallerie Thaddaeus Ropac in Paris, the film was styled by Jenke-Ahmed Tailly with Dior Homme!

By Andreas Menelaou Features Assistant