EASTPAK PLAY-THE COMMERCIAL

EASTPAK SPAK - Director's cut from WE ARE FROM L.A on Vimeo.

EASTPAK are definitely known for their innovative projects and exclusive collaborations with designers in the calibre of Maison Martin Margiela, Christopher Shannon and Raf Simons but now it seems that the bag & accessories brand are getting in on the 'viral video as commercials' action.

Their latest commercial features models diving from the top of the building on to each other on a human tetris game whilst wearing the latest Eastpak collection.

How brilliant is that?What do you guys think of the new commercial?

By Andreas Menelaou Features Assistant

Kris Van Assche x EASTPAK at Paris Fashion Week

Raf Simons did it first,Christopher Shannon put his special touch on it and Rick Owens definitely rocked it but yesterday Kris Van Assche gave EASTPAK bags his own interpretation of strong urban spirit engrained with cool elegance.

Incorporating the bags and rucksacks into his 13th collection for Fall/Winter 2011-12, Van Assche created 7 designs of the iconic bag in various combinations, blending his own sophisticated design aesthetic with the sportswear influences of EASTPAK.

The result was a selection of immaculately clean-lined stylish bagpacks & shoulder bags made from parachute cloth,leather and rough cotton that will be available to buy at selected EASTPAK and Kris Van Assche stores and concessions around Europe coming July 2011.

Images by Sybille Walter

By Andreas Menelaou Features Assistant