Showing posts with label Perfumery. Show all posts
Showing posts with label Perfumery. Show all posts

Friday, 15 October 2010

Scent Stories


Founded in 2008, design duo Magda Katek and Kamil Jerzykowski are the fiercely creative minds behind Ah&Oh Studios, the imaginative hub based somewhere in between Berlin and Warsaw, in the old Poznan district Jezyce. Katek (aka Ah) is the Head of Art and is responsible for the visionary productions the studios unveil; meanwhile her cohort Jerzykowski (AKA Oh) possesses the rather humorous title of Head of Head and is the mastermind behind producing the emerging projects within the company.

The studio's latest conception is entitled "Scent Stories" and was developed on the basis that perfume packaging design had been the twosome's dream project, hence they delved right into the challenge and decided to explore the world of men's fragrance. Their initial tact was to first concentrate on the idea of the scent itself and sought inspiration in the "great, dark literature and distinctive, strong characters". Through such a process, they then set about describing the dark sides of men's nature with a line of scents named after famed writers throughout history. Brandishing the names of literary greats Orwell, Poe, De Sade and Laclos, the artfully constructed bottles resemble the classic shape of the inkwell and have become the new home of the heady scents that they developed. With distinctive black and white colouring and featuring strong, bold lettering, the Pièce de résistance of their designs are heads of characters which loosely recall each author's respective masterpiece.


Tuesday, 6 July 2010

Avery Perfumery Launch - An Interactive First For London.




The UK's First Interactive Perfumer Launches This Summer 2010.

London needs more specialist perfumers - and at 7th Man we are certainly more attracted to those that are niche and just a little less mass-market. Avery in Mayfair plays cleverly on an avian theme, using the metaphor of a fragrance floating as a bird through the air, along with mind-blowing visual-arts technology to provide an experience that completely transcends the typical nightmare that is often the department store perfumery hall. Here, perfumes are presented in a way that encourages clients to slow down and 'preen' whilst making their selection, while to the rear of the store a lush hanging garden, complete with weeping rabbits and surreal artworks serves to calm customers, all the while reinforcing the message that fragrance and art are intertwined.

The store will carry luxury niche perfumes from an array of international talent including several exclusives from Hype Nose Candles, Profumi del Forte and Morgane Le Fay and of course one of my personal favourites - the Nasomatto line by perfumer Alessandro Gualtieri.

Avery Fine Perfumery, 27 Mayfair Row, Mayfair, London W1K 4AY - www.averylondon.com