BURBERRY CELEBRATES IN CHINA WITH GLOBAL DIGITAL EVENT LIVE FROM BEIJING

The event, which took place earlier this week on a 2000sqm sound stage at the Beijing Television Centre granded the audience and viewers with a spectacle that was truly breathtaking.

With a progressive technological approach, Burberry created an immense brand experience celebrating all things British and Burberry. The show that also celebrated the launch of the new 12,500 square foot flagship store in Beijing, took viewers through a magical choreographed four season weather journey that included life-size holograms of models and models transforming into snow.

“This global event in Beijing was a true expression of Burberry today bringing together all the elements of our multi faceted brand using the most innovative technology and the best of British music, connecting all our communities and celebrating this magnificent country with viewers all over the world.”
Christopher Bailey, Burberry Chief Creative Officer

To top it all off the event was attended by over 1000 guests including Burberry CEO Angela Ahrendts, British actors Sam Claflin and Douglas Booth as well as Maggie Cheung, Fan Bing Bing, Li Bing Bing, Won Bin, Chen Kun, Du Juan, Dou Xiao, Shang Wen Jie; Yan Ni; Jia Nai Liang, Rock Ji, Super VC, Philip Huang and VJ Zhu Zhu.

Click here to see the highlights from the show on video!

 

 By Andreas Menelaou Features Assistant

BURBERRY PRORSUM A/W 2011 Menswear from "Runway To Reality"

© Copyright Burberry/Testino

Burberry Prorsum, the Autumn / Winter 2011 menswear collection, will be available to purchase immediately following the show through "Runway to Reality" , a concept developed by the brand.

This will be the fifth time Burberry is offering its collection from the runway immediately after the show.Customers will be able to order outerwear and bags from the collection on burberry.com, through the brand's newly developed innovative 24 hour Click-to-Call or Click to Chat functionality offering the ultimate luxury, personalised Burberry customer experience.

For a massive Burberry fan like us, this cleverly created amazing platfor will allows everyone to place their order the minute the show comes to an end on Saturday 15 January.But don't worry, if by any chance you miss the show, the service will be available until Sunday 23 January 2011.

This will be a massive opportunity for every Burberry customer as the full Burberry Prorsum Autumn Winter 2011 menswear collection, will not be available in retail stores and online until July 2011.So you can rock your Burberry products exclusivily for 6 whole months!

Burberry will be streaming its Burberry Prorsum Autumn Winter 2011 menswear show live from Milan, on Saturday 15 January from 5PM (Milan time).Viewers all over world will be able to watch the show live at the Burberry.com, on iPads and iPhones and through global online news, blogs, technology and fashion websites marking the 6th season that Burberry livestreams its own show.

© Copyright Burberry

By Andreas Menelaou Features Assistant